In Media Res

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• In Media Res
  

  Netflix's Brandless Stand-up Comedy Specials

  By

  Eric Forthun The University of Texas at Austin

  April 23, 2019

  2 comments

  economic imperative to appeal to as many audiences, in as many languages and regions, as possible ...
• In Media Res
  

  Commoditized Visibility: Coca-Cola, The World Cup, and the People

  By

  Christopher M. Toula Georgia State University

  October 20, 2014

  6 comments

  Commoditized Visibility: Coca-Cola, The World Cup, and the People politics of visibility Fùtbol! Reflections on the World Cup Coca-Cola branding Curator's Note A man rides in a small boat over the calm waters of the Amazon at dawn; a young woman in h ...
• In Media Res
  

  Girls, Ancillary Media, and Audiences

  By

  Emanuelle Wessels Augsburg College

  January 14, 2013

  7 comments

  Girls, Ancillary Media, and Audiences irony girls controversy branding audiences Curator's Note From Lena Dunham’s body to the show’s alleged lack of diversity, Girls has garnered much attention for its representational politics. Moreover, Dunham, an ...
• In Media Res
  

  A "Huge" Cancellation and the ABC Family Brand

  By

  Phoebe Bronstein Georgia Tech

  November 12, 2012

  10 comments

  “Everyone wants us to hate our bodies. Well I refuse to. I’m down with my fat.” By contrast, the girls of  ...
• In Media Res
  

  (Re)Claiming Space in the Kids Cable Game: Discovery, Hasbro, and The Hub

  By

  Lindsay H. Garrison University of Wisconsin, Madison

  October 26, 2010

  2 comments

  (Re)Claiming Space in the Kids Cable Game: Discovery, Hasbro, and The Hub Hasbro Discovery Networks children's television cable television branding Curator's Note Earlier this month, Discovery Kids officially became The Hub, a new channel formed ...
• In Media Res
  

  Branding in an Evolving Audience Marketplace

  By

  Philip Napoli Fordham University

  October 25, 2010

  2 comments

  provides all sorts of new information flows and possible success criteria. This ongoing transformation is, ...
• In Media Res
  

  Imagining the Self-Controller: ‘The Wild Divine Project’ as an Experiment in Religious Game Interface

  By

  Vincent Gonzalez UNC - Chapel Hill

  April 15, 2010

  6 comments

  Imagining the Self-Controller: ‘The Wild Divine Project’ as an Experiment in Religious Game Interface wellness video games spirituality new age branding Curator's Note /*-->*/ The Wild Divine Project has posed a classificatory problem since 2003, ...
• In Media Res
  

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube

  By

  Leah Shafer Hobart and William Smith Colleges

  March 25, 2010

  8 comments

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube branding commodification hsn torispelling Youtube Curator's Note In his NY Times obituary, Aaron Spelling is called "the most prolific producer in American television." In a ...
• In Media Res
  

  Oh, What a Primetime Party: The Night is Young on the WB

  By

  Miranda Banks Loyola Marymount University

  April 03, 2008

  2 comments

  Oh, What a Primetime Party: The Night is Young on the WB branding idents race HBO sexuality nostalgia Buffy the Vampire Slayer youth culture demographics Dawson's Creek The WB cross-series interaction Charmed Roswell Popular The Jamie Foxx Show 7th H ...
• In Media Res
  

  Close Encounters of the Fourth Kind

  By

  Maeve Connolly Dun Laoghaire Institute of Art, Design & Technology

  April 01, 2008

  2 comments

  perspective. As such, it is possible to track (or at least imagine) a narrative progression extending from the ...

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