In Media Res

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• In Media Res
  

  “Sometimes My Kids Seem Like a Bunch of Kangaroos!”

  By

  Henry Jenkins Annenberg School for Communication & Journalism, University of Southern California

  May 07, 2008

  6 comments

  conceptions of the child embraced pleasure as a positive motivation for exploration and learning. The home was ...
• In Media Res
  

  Framing Soccer for the Network Era: ABC and the Challenge to Nationally Broadcast the North American Soccer League, 1979-1981

  By

  Eric Dewberry Georgia State University

  November 12, 2010

  1 comment

  Framing Soccer for the Network Era: ABC and the Challenge to Nationally Broadcast the North American Soccer League, 1979-1981 Soccer NASL commercials Curator's Note In 1979, the North American Soccer League (NASL), the nation’s first significant prof ...
• In Media Res
  

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play

  By

  Avi Santo Old Dominion University

  May 09, 2008

  8 comments

  “‘Save Me Captain Stubing! Skeletor and The Lone Ranger have joined forces and are attacking the General Lee’: The place of play commercials toys play transmedia children Transformers underoos Superman Hulk G.I. Joe Captain Action Mattell Hasbro Marvel En ...
• In Media Res
  

  Defictionalization

  By

  Lisa Patti Hobart and William Smith Colleges

  March 23, 2010

  7 comments

  Defictionalization product integration fandom commercials Curator's Note In the summer of 2009, the HBO online store launched the new soft drink Tru Blood, based on the synthetic blood substitute featured in the popular HBO drama True Blood, the subs ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...