In Media Res

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• In Media Res
  

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube

  By

  Leah Shafer Hobart and William Smith Colleges

  March 25, 2010

  8 comments

  Re-Branding the Dynasty: Tori Spelling's HSN clips on YouTube branding commodification hsn torispelling Youtube Curator's Note In his NY Times obituary, Aaron Spelling is called "the most prolific producer in American television." In a ...
• In Media Res
  

  (Re)Claiming Space in the Kids Cable Game: Discovery, Hasbro, and The Hub

  By

  Lindsay H. Garrison University of Wisconsin, Madison

  October 26, 2010

  2 comments

  Networks’ recent attempt to move away from its Discovery spin-off brand model to one where each channel ...
• In Media Res
  

  Being followed by the Fades: chasing the youth audience

  By

  Catherine Johnson University of Nottingham

  October 19, 2011

  4 comments

  Being followed by the Fades: chasing the youth audience twitter The Fades promotion Facebook Chasing the Audience branding BBC3 BBC Curator's Note How do you promote your television program to the demographic that spends as much time texting as watch ...
• In Media Res
  

  Commoditized Visibility: Coca-Cola, The World Cup, and the People

  By

  Christopher M. Toula Georgia State University

  October 20, 2014

  6 comments

  Commoditized Visibility: Coca-Cola, The World Cup, and the People politics of visibility Fùtbol! Reflections on the World Cup Coca-Cola branding Curator's Note A man rides in a small boat over the calm waters of the Amazon at dawn; a young woman in h ...