Robert Rodriguez’s films have often offered his audience a comfortingly familiar, nostalgic pastiche of popular genre forms of the past, such as Spaghetti Westerns (Desperado and Once Upon a Time in Mexico) and the cultural relic of the ‘Grindhouse’ style (Planet Terror and Machete). This could be viewed as an attempt by the writer-director to revive and recreate his favourite film forms from his own cultural memory, in the mode of his friend and collaborator Quentin Tarantino. In the case of Rodriguez, however, there is an interesting ethnic dimension to this nostalgic recreation in that the Mexican American recreates these films with Mexican or Mexican American, characters in the heroic roles previously reserved for Anglos.

Indeed, from his debut feature El Mariachi (1992) to his recent Machete (2010) the Mexican American Rodriguez has persistently presented his audiences with nostalgic images of Mexican masculinity in genre films aimed at a mainstream, largely male, audience. El Mariachi introduced viewers to a hero out of time, a relic of a purer Mexican cultural past when ‘guitarists were heroes,’ forced to become a warrior when the woman he loves is threatened by an Anglo gangster. In the later films in the series El Mariachi becomes a nostalgically macho Mexican reincarnation of a mythologised Spaghetti Western hero, cast first as the biggest, darkest Mexican Steve Buscemi had ever seen in Desperado and later as the saviour of the Mexico and its president in Once Upon a Time in Mexico.

In Machete, as is evident in the trailer here, the titular hero is also recognisable as a relic from another time as is emphasised in the recurring joke that ‘Machete does not text.’ Pancho Villa arguably used the idea of Mexican masculinity as the ultimate macho to fuel the Mexican revolution and Machete can be read as another hyper-masculine Mexican revolutionary fighter, leading the charge against anti-immigration vigilantes.