Marketing Asian Movies To U.S. Audiences

Curator's Note

 Is the nature of Asian movies similar to that of Latin films in that the generalized perception of the ones released in the United States are movies that seem to lean toward melodramatic acting? This could be a legitimate reason into why most, if not all Asian movies released in the U.S. market are heavily ridden in martial artistry, in which potential dramatic acting moments are thwarted out and fight scenes are seemingly encouraged and acted out more than the average American drama film would convey due to Academy acclaimed method acting that dominates the U.S. market. Most martial arts derive from Asian and should definitely be expressed and or historically taught through any and all avenues that might present itself. Martial arts are very important and have played a vital role in the shaping of our world through conquest and war to culture and discipline. Most, if not all of humanity is well aware of which continent martial arts has originated from. Being that credit has been rightfully given to where it is due should trigger more eclectic genres in the movies that stream out of Asian and into the U.S. market. Similar to how African Americans who spawned out of the hip hop movement and used fashion and slang vernacular to convey the origins of hip-hop, evolved gradually and picked up richer dialects and greater diversified there lifestyle fashion choices once the credit was respectfully allocated.  Is it a lack of historic appreciation, classism, systematic racism, and or stereotyping that causes the pigeonholing of Asian Movies into one specific genre? Much appreciation for the Asian movie industry is attributed to movies like Jackie Chan’s Rumble in the Bronx, Crouching Tiger Hidden Dragon and IpMan. Even with the anticipation and hope that classic martial artistic movies always have a place in the industry, it would be even more appreciated if more lifestyle expressionistic interpretations of the Asian culture were shown and divulged in the U.S. market. When auditioning for a film or show the individual casting for that movie or show might say the person auditioning, “Yeah, that was great, but what else can you do?”. 


Add new comment

Log in or register to add a comment.