Curator's Note
Launched in July 2016, the Swear Trek Twitter account has gained over 22,000 followers. Founded by Aaron Reynolds and curated by his friends and colleagues, the site's gifs put profanity-laced riffs in the mouths of the Enterprise crew. Though the gifs draw from many corners of the Trek universe, Reynolds' favorite source is Star Trek: The Animated Series (TAS), a trippy 70s cartoon with a flair for the absurd. This combination of bizarre visuals and enthusiastic explatives has afforded the site a wide audience on Twitter and tumblr.
Over time, however, what began as an R-rated remix of Captain Kirk and company has evolved into overt commentary on contemporary social and political issues. From the outset, the site hadn’t shied away from cultural critique, using TAS gifs, for example, to ridicule the rhetoric and affect of so-called men’s rights activists. In light of the US presidential election, this commentary has become even more pointed, portraying Trump as a “steaming poop monster,” for example, and Abraham Lincoln as the last, disappointed gasp of democracy. Much like the TOS, which took on the Vietnam War, racial tensions, and matters of diversity and acceptance, Swear Trek offers kairotic commentary on dire current events, a present that feels to many even more bizarre than any depicted in TAS. Although some have taken offense to this turn, Reynolds notes that the Presidential debates and election night accounted for the site's "biggest single days of growth" to date.
The optimism of the Star Trek universe is fundamental, and in some ways, it seems ironic that this vision of a diverse and mostly peaceful future would find a new purpose at a time of great uncertainty by adding dick jokes, drug references, and expletives. Indeed, the utopian dream of TOS feels farther away today than it has in decades. But rather than mourning this loss, Swear Trek helps makes the present palatable for its creators and followers by reimagining the future--Star Trek’s future--profane. Swear Trek is the Star Trek its followers need now: a re-vision of the future where humor and a spirit of no fucks given offers a means of coping with and communicating about very dark times. Through its gifs, the site’s created a surreal visual language that more effectively and affectively expresses the grief, anxiety, and determination of its creators and readers than mere (non-sweary) words could.
Comments
Hi KT, thanks for the post. I
Hi KT, thanks for the post. I like the way the video, and the memes themselves, rely on the incongruous tension between the world of Star Trek, where no matter how bizarre or desperate a situation gets, the Captain and crew of the Enterprise remain more or less unflappable, and the ventroloquized text, which suggests the exact opposite. It reminds me of the well-worn 'KHAAAAN' meme featuring Kirk, which singles out one of the rare moments in Star Trek where control is lost and frustration takes over. I am also reminded of the too-brief Cartoon Network program Sealab 2021, which operated on a somewhat similar premise in which stock animated footage was re-edited and voiced over into an entirely different program. Swear Trek strikes me as different though, in that it doesn't seem like the jokes would be quite as funny without an awareness of who the characters are supposed to be, which I think reinforces your point that it is the utopian nature of Star Trek that is being pointed up and subverted here. From a Star Trek fandom perspective, it seems easy enough to place Swear Trek in the lineage of fan 'poaching' and remixing practices, but I'm also wondering about the ways these memes promote, and in some ways engineered for, maximum shareability even beyond fandom. I'm not sure there's really a good answer, but for me they seem to raise a question about what it means to have a wide array of Star-Trek themed negative affective responses available at one's fingertips for situations that might call for them. In any case, I'm definitely thinking more about Star Trek memes now.
All of that optimism is a bit tiring
Hi KT-- I really enjoyed your post and video. I'm currently re-watching The Original Series, and Kirk's boundless optimism in the valour of human enterprise and the human spirit certainly sounds naive now and even a bit...cute. Turning to a more profane Star Trek during the last US elections reminds me of the turn from Shakespeare to Christopher Marlowe after 9/11. Marlowe's dark, violent, and even grotesque aesthetic had an immediate appeal to Renaissance scholars in 2001.
Add new comment