“Book Care,” a video showcasing the pitfalls of mishandling library books, is the product of a partnership that includes the University of Florida’s Entomology and Nematology Department, George A. Smathers Libraries’ Preservation Department, and the Office of Academic Technology employees as part of an initiative to create relevant student programming to be broadcast via the campus cable system. Although the full twenty minute clip is standard educational viewing, “Books vs. American Cockroaches,” seen here, combines the more eye-catching scenes from the video with Creative Commons-licensed music to create something revolting yet mesmerizing while magnifying the ugly effects of book neglect. The variations of these video clips reflect the ways in which librarians are expanding the standard approach to academic research services to appeal to the modern student. In addition to the traditional reference desk, librarians are now available via email, instant message, chatroom, Facebook, and Second Life in hopes that patrons will seek the help they need if given a variety of options from which they may select the one that is most convenient—or even simply accessible, as in the case of distance learners—to them. Likewise, “Books vs. American Cockroaches” offers a simplified version of the explanation in “Book Care”: in the battle between books and bugs, the bugs clearly have the upper hand.