In Media Res

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• In Media Res
  

  Take Me Away From Your Leader

  By

  Jeffrey Sconce Northwestern University

  February 05, 2007

  3 comments

  Take Me Away From Your Leader Featured journalism marketing Aqua Teen Hunger Force culture jamming FOX performance art Curator's Note The Mooninites—a proud race of two-dimensional assholes sporadically compelled to visit New Jersey and instruct a yo ...
• In Media Res
  

  The Signal Through the Noise: Hillary Clinton “1984″ Video Mashup

  By

  Richard Edwards Ball State University

  March 24, 2007

  2 comments

  mashup of Hillary Rodman Clinton has been declared by at least one expert as "a watershed moment in ...
• In Media Res
  

  “The Power to Entertain Yourself: Mobile Video Strikes Out (Again)”

  By

  Max Dawson Northwestern University

  June 18, 2007

  2 comments

  ads. In this ad, a bored passenger on a city bus springs from his seat and begins issuing commands to ...
• In Media Res
  

  ABBA 1974: The Birth of Swedish Modernity?

  By

  Christian Christensen Karlstad University — Sweden

  November 05, 2007

  7 comments

  ABBA 1974: The Birth of Swedish Modernity? globalization marketing nostalgia competition nationalism music Sweden 1970s Eurovision ABBA Scandinavia Bjorn Borg IKEA Curator's Note For me, this clip of ABBA's winning performance at the 1974 Eurovi ...
• In Media Res
  

  Baseball *Is* All It’s Quacked Up To Be

  By

  Doug Battema Western New England University

  February 27, 2008

  14 comments

  Baseball *Is* All It’s Quacked Up To Be 1950s amateurs Baseball branding discourse documentaries fandom Ken Burns Madiso Mallards marketing pro-am promos regionalism sports Curator's Note Inning Seven of Ken Burns’ “Baseball” argues that major socioe ...
• In Media Res
  

  Re-contextualizing Archives

  By

  Laurie N. Taylor University of Florida

  March 24, 2008

  2 comments

  Re-contextualizing Archives Youtube marketing archiving copyright Web 2.0 Unilever Dove soap finding aids remixing Massive data storage digital archives response videos Onslaught Curator's Note “A Message from Unilever,” posted to YouTube on October ...
• In Media Res
  

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television

  By

  Derek Johnson University of Wisconsin, Madison

  May 08, 2008

  7 comments

  “The Legend of G.I. Joe…New from Marvel Comics!”: The Toy as Comic Book on Television comic books commercials convergence cultural products FCC G.I. Joe Hasbro marketing Marvel Enterprises narrative play regulation toys transmedia storytelling Curator ...
• In Media Res
  

  “My MySpace Schedule Keeps Me Way Too Busy to Date”: Glee and Social Networking Sites

  By

  Kimberly Owczarski University of Arizona

  April 06, 2010

  5 comments

  and previews for upcoming episodes of Glee. From the beginning, social networking sites were seen as ...
• In Media Res
  

  Wound Raider: Authorizing Trauma in Lara Croft's Origin Story

  By

  Matthew Thomas Payne University of Notre Dame

  March 13, 2013

  4 comments

  Wound Raider: Authorizing Trauma in Lara Croft's Origin Story video games Tomb Raider and Gender in Games tomb raider rape marketing Lara Croft Curator's Note In the 2013 reboot of Tomb Raider, Lara Croft is an adventuresome 20-something shipwre ...
• In Media Res
  

  What Makes a Real Man "Real?": Advertising Authentic Masculinity in Men's Grooming Ads

  By

  kaiprins University of Wisconsin - Madison

  September 20, 2021

  begin using this same strategy to other demographics – including cisgender, heterosexual men.   Although ... and discourage “toxic” ones, as well as in their inclusive casting, we have to ask (or, at least ...